The Cannes 2014 festival is over now, but that does not mean that we can’t talk about the great campaigns that won big this year! Some of the winning print campaigns are impressive but you might not have had the chance to see them, due to various reasons. Here is our selection of the top five print campaigns to have won either a Grand Prix or a Gold Lion this year at Cannes. Sit back and enjoy the exquisite work of advertising agencies!
#1. Harvey Nichols
Clean, simple ads for cheap gifts- that’s the campaign in a nutshell. We have all been either on the receiving or the giving end of a pathetic gift just because we all prefer to spend more on ourselves. This print campaign won a Grand Prix and was created by ad agency adam&eveDDB London.
#2. Shanghai General Motors – Buick
This campaign is driven by a powerful message : ” Signs are there for a reason”. Real people, injured by reckless drivers were featured in the campaign which won a Gold Lion and was created by Lowe China.
#3. PHD Bikes- Harley Davidson
“During the Second World War, Czech riders dismantled their bikes and hid them amongst household objects so they wouldn’t be confiscated and used to continue fueling the Nazi war machine. These ‘parted out’ bikes became symbols of hope that one day freedom would prevail and they could be put back together to reclaim their rightful home—the open road.” The campaign won 2 Gold Lions and was created by Y&R Prague.
Leo Burnett Paris created this Gold Lion winning campaign based on the simple tagline “See whatever you want to see”. A simple flip could change your entire perspective!
#5. Amnesty International / Portraits Against Oblivion
An emotional campaign inspired by the people who went missing in Uruguay likely due to the military dictatorship. When exposed to light, the portraits gradually disappear, leaving room for the person’s name, date of disappearance and the message “ Fight against oblivion.amnistia.org.uy/informe” . The campaign was designed by Lowe Gingko Montevideo and has won a Gold Lion.
What’s your favorite print campaign? Leave your thoughts in the comment section below!
Photo source: adweek.com
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