As opposed to the ads created for the World Cup by Nike, that impress by being a glorification of the footballers and their skills while also touching that emotional chord, Adidas chose to create a World Cup ad that would not cause our eyes to shed a few tears, but make us laugh and remember that football, after all, is a fun sport. Adidas is the official sponsor of the World Cup and isn’t afraid to relax a little and have a laugh- of course, after having created an emotional ad of its own, featuring Lionel Messi, Dani Alves, Bastian Schweinsteiger and Mesut Özil among others.
Under the tagline, All in or Nothing, Adidas emphasizes that in order to achieve greatness in football, or in life for that matter, you have to go all in. The spot, titled House Match features retired football giants Zinedine Zidane and David Beckham who find themselves getting bored alongside active footballers Gareth Bale and Lucas Moura, whilst playing a match of EA Sports’ 2014 FIFA World Cup. The old timers challenge the youngsters to kick a ball in real life, trashing the house of David Beckham. Having a bit of fun with football, Zidane smashes Beckham’s trophy display and hits a chandelier, among other things. Zidane and Beckham show perfect teamwork, leaving the younger players dazed by their abilities. The game never ends, concludes the Adidas spot. Adidas demonstrates a simple fact: once a footballer, always a footballer. The skills and the passion never fade away and the game really does not end.
Adidas offers us a fun ad to watch which emphasizes the pleasure and fun that come from playing football, not only the stress and the challenges. It is a welcome change of pace in the ads made for the World Cup as the kickoff is getting closer and closer.
Will you tune in on June 12th for the first match of the World Cup 2014?
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