As I am sure you have noticed already, the hashtag has become all mighty on social media. A once forgotten character on a keyboard, now the hashtag rose to power. According to research, just one hashtag can increase engagement by 100 %. All would be good in social media paradise if everyone knew just how to use the magic character. Many people are using it in their social media marketing strategies but are they using them effectively? Here are some tips in using hashtags to your benefit in your social media marketing attempts.
#1. Choose your words wisely
Hashtags are not meant to be used on every word of your text. Try to think of words which are most likely to be used by users- hashtags are after all, a way to organise content. It makes absolutely no sense to hashtag words that no one looks up. If you’re wondering how to find out which words are right the answer is research and test!
#2. Don’t exxagerate
Just because you can use hashtags on any word, doesn’t mean you should. An overuse of hashtags is considered to be spam and users do not appreciate that! Also, one or two hashtags are the optimal number in a post, yet one is even better.
#3. Create your own hashtag
If you want to have a special hashtag for an event or a campaign, create it and use it! Ask everyone to use it as well, in related content, in order to generate some buzz! Tell the world which hashtag to use by adding it on every promotional material. Just keep it simple!
These are some of the most important tips when it comes to using hashtags to your benefit. They are a powerful tool in social media and should be used with caution. Do you have any tips to share?
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