The Drinkable Book is a project done by DDB New York and longtime pro bono client Water Is Life, who’ve also created campaigns such as #FirstWorldProblems and the more sobering Kenya Bucket List. It seems that creatives can find their muses anywhere, even in a scientific journal called Environmental Science &Technology, where DDB designer Brian Gartside read about the properties of paper impregnated with silver nanoparticles. The work was done by Theresa Dankovich, then a Ph.D student and it became the cornerstone for the Drinkable Book.
So, how does the Drinkable Book work?
Each Drinkable Book consists of 20 pages, and each of the filters last for about 30 days, which means that the people who receive the book can drink safe water for about a year. The Drinkable Book is basically a manual which provides tips for safe water drinking, printed in non-toxic ink coated with silver particles, which kill water-borne bacteria such as cholera, E-coli and typhoid. Once the water passes through, 99,99 % of bacteria is removed making the water comparable to US tap water.
The Drinkable Book costs only a few dollars to produce as the paper is cheap and the infusion with silver particles is easily done. Theresa Dankovich says that anyone could this in their kitchen and be successful. The Drinkable Book will go with teams traveling to Africa, China and India where educational sessions will be held in order to inform and instruct people on maintaining a clean water source. Then , the Drinkable Books will be handed over to people living there.
If for people living in the US or Europe, having clean water is something we all take for granted, in other countries it’s a luxury. The Drinkable Book is perhaps one of the best solutions for this problem in under-developed countries and hopefully, it will save many lives. What do you think of this innovative product created by DDB New York for Water is Life? We, for one, think it’s absolutely brilliant!
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