Last month the world’s first combined convenience store and karaoke venue was opened in Tokyo. The unique store, situated at the south exit of Kamata Station, in west Tokyo, took birth due to a partnership between Japan’s third-largest convenience store chain FamilyMart, and nationwide operator Karaoke Club DAM.
The convenience store (orkonbini in the local abbreviation) is opened 24 hours a day, while the self-service karaoke booths, located within the store, operate from 10 a.m. until 5 a.m. the following day.
Through this unique combination the two companies want to offer karaoke lovers a pleasant and affordable entertainment space, but non-singing customers are also welcomed to do their shopping here like in any other convenience store.
If in a typical karaoke parlor clients are usually restricted to order from a fixed menu, in the half-konbini, half-karaoke singing joint clients have the possibility to choose from a wider variety of products at a lower price. There is no restriction to take the food and drinks bought from the convenience store into the karaoke box and enjoy it there.
Actually it seems that there is already a common practice for some people to bring into self-service karaoke parlors their own drinks and snacks often purchased from convenience stores. The new opened business just cuts out the walk between two different places.
In these circumstances, the combined convenience store-karaoke opened in Tokyo has many chances to be the start of a new business model. For the next three years, FamilyMart and Karaoke Club DAM plan to open 30 shared venues.
What do you think about this type of convenience store? Would you like one in your town?