Fashion is our passion, so we have sought to not only find more interesting things about this domains, but also look closer to various innovative business ideas from the fashion industry. We have found a wide range of creative startups, but not only. In our previous articles from this series on fashion, we have also discussed about well-established companies bringing novelty elements to this so loved domain.
Now, on our last, but not least, piece on innovative biz ideas from the fashion field, it is time to take an in-depth look at a brilliant and very creative designer. Alexander Wang is a young, but talented American fashion designer. He attended the famous Parsons New School for Design and made a rapid entry amongst the world-renowned designers. Now, he is also known in this industry because of his collaboration with Balenciaga, a top brand were he works as a Creative Director.
Innovation in the fashion industry: Alexander Wang’s 2013 Spring collection looks crisp white during daylight. Photo source: fashionista.com
In 2013, Alexander Wang launched a very innovative collection, called Glow in the Dark. His last year’s Spring collection was all about futuristic outfits that glow in the dark. During daytime, both his clothes and accessories appear as white. You can only see their true color in the dark – a fluorescent rich shade of green.
When launching his Spring 2013 collection, the designer came up with a spectacular way of presenting his glow in the dark concept. First and foremost, the audience could see his crisp white clothes as well as black pieces, with occasional nude tones. The feel was like of futuristic and hip lab coats. But the finale of the catwalk presentation was the one that left the public open-mouthed. A group of model stood still while the lights went out. And then boom – the innovative element of the collection appeared as clear as daylight: the clothes were glowing in the dark. A brilliant, creative and sleek, but also modern approach to fashion all party people in the major cities around the world would definitely love.
Alexander Wang, innovative designer in the fashion industry creates urban clothes that glow in the dark. Photo source: pursuitist.com
Alexander Wang innovative accessories in the fashion industry: the same purse, into the dark versus daylight. Photo source: pursuitist.com
All the pieces of this collection are to be found on Alexander Wang’s online store, with prices ranging from 825 $ for a tote bag, 725 $ for a pair of high-heeled sandals or a whopping 1,095 $ for a zebra mash tank top. His Glow in the Dark collection is very urban and futuristic, especially designed for trendy, modern fashionistas.
For more on innovative ideas in the fashion industry, please read our entire series of articles on this topic: Innovative Business Ideas in the fashion industry – Part I, Part II, Part III, Part IV, Part V and Part VI.
Would you wear one of Alexander Wang’s pieces of clothing or accessories?
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