Dermablend Camo Confessions are a series of ads which over the past few days have taken the Internet by storm, quickly becoming viral. Make up ads have a great obstacle to overcome in order to be truly inspiring: issues of vanity and manufactured beauty. However, Dermablend is slightly different, as the brand’s products are used by people with some degree of a skin condition, so its ads can send a clear message, without above mentioned issues, a message that is both inspirational and empowering: you can free yourself and live a normal life.
Dermablend Camo Confessions
In the videos, two women talk frankly about their skin conditions. One of them is Cassandra Bankson, a YouTube vlogger who has videos on covering acne, one of which went viral a few years back, and the other is Cheri Lindsay, who suffers from vitiligo ( depigmentation of the skin).
They both talk about the challenges they have had to overcome due to their skin conditions, looking directly at the camera, while removing their makeup and showing their true selves to the world. Nothing they say was scripted, which make the Dermablend Camo Confessions even more emotional and moving.
These women “fight through the shock that their skin condition creates—people look at them and stop at their skin,” said Tuxedo creative director Ludwig Ciupka. “Covering themselves allows people to see through their imperfections and see who they are inside.”
The women reach the same conclusion “I used to use makeup to cover up and to hide who I was. Now I use it to express myself and show the world who I truly am.”
For every Camo Confession people make and submit to Dermablend, the brand donates a dollar to the Look Good Feel Better Foundation, which helps women fighting cancer improve their self esteem.
Dermablend Camo Confessions achieved something rare for makeup ads: they empower women not by concealment but by revealing their true selves. What do you think of the emotional Camo Confessions?
References: adweek.com, thegloss.com
Photos from adweek.com
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