Honey Maid, a celebrated brand of graham crackers in the US, launched an ad earlier this month under the ”This is Wholesome” umbrella, under which several different ads were created. This ad in particular, showcases the idea of family. What’s impressive about the latest This is Wholesome ad is the fact that the concept of family is shown as it is nowadays- with diverse members, with multiculturalism, with parents of same gender and with single parents . It would be unjust to simply ignore the reality of nowadays’ family and portray the same trademark idea of families made up of two happy children, a mother and a father. So why has this This is Wholesome ad spark so much negativity?
Negative Reactions- Positive Response
Among those who disagreed with the message of the latest This is Wholesome ad were right-wing group One Million Moms who claimed to have been highly offended with “disrespect of millions of American families by supporting the homosexual agenda,” and the American Decency Organization who compared the company to Satan.
“We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media,” marketing director Gary Osifchin said in a statement.
The families used in the spot were not actors, but real families. “This is a recognition that the family dynamic in America is evolving and has evolved. We’ve evolved too.”
So how did Honey Maid react to all the negativity? By giving a beautiful, positive, heart-warming response in which they remind us all of what really matters and what is the common denominator between all people.
What do you think of the This is Wholesome ad? What about their response video? Share your thoughts!
Watch the This is Wholesome ad as well as the response below.
Photo from adweek.com
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