We have already come a long way in our quest to find various innovative business ideas in the fashion industry. From presenting a different, more natural and humane way of clothing manufacturing in the first article of the series, to Moda Oprandi in the second, to colorful Volga Verdi in the third part or the iLoad textile in the fourth. We have even told you, in our previous article about the wonderful online app that Style Puzzle is.
So, we thought it would be good for now to remain in the online medium and discover together an innovative store on the Internet. Fitbay is a business that can do wonders for fashionistas worldwide, as it offers them personalized solutions. This means that when browsing on their web page, they will only display the clothes proper for your body shape, hiding the ones that do not fit you.
Fitbay has a great deal of options for every body shape, including the straight body shape. Photo source: blog.fitbay.com
For us, this is quite a discovery and see this store as a very innovative fashion business idea. But why does it seem so amazing for us you might ask? Well, just think about how many times you have bought clothes online. And for people purchasing clothing items online on a regular basis, the sizing and fitting of these items can be a real problem. For sure that you have been also faced with returning the items you have just bought because they seemed right when seen online, but unfortunately they did not really fitted you on person. About 40% of purchases made online are returned due to these problems. So, here is where Fitbay pops in and gives you a helping hand!
This store is intended to help you choose easier clothes that fit you. First and foremost, they ask you to select your body shape, essential for a perfect fit. There is an option for female or male body shapes. On the one hand, if you are a lady in search for the perfect outfit, you just have to select one of these body shapes, the one which suits you the best: hourglass, pear, cone, apple or straight. On the other hand, if you are a cool bloke wanting to buy nice clothes in order to ‘rock the stage’, you first have to pick up one of these five: triangle, muscular, oval, broad or column body shape.
Men with a straight body shape can also find outfits suitable for them on Fitbay. Photo source: blog.fitbay.com
Now you’re ready, steady, go! From its database containing over 2 million clothing items, Fitbay will only display the ones that fit your body shape. Each piece of clothing has a link to a web tore where you can buy it on the spot, and also choosing a certain shape, you will be able to connect with others alike. On the future, they also intent to use customer reviews do determine which items to be displayed, not only by relaying on computer algorithms like now. So cool, isn’t it?
Stay tuned for our last, but not least article from the series on innovative business ideas in the fashion industry!
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