The recent statistics of a poll made for Durex revealed shocking data about the interference of technology in the UK’s sex life. With this occasion the famous condom manufacturer released an interesting short film which follows the stories of several couples who have become distracted by the lure of a screen. Through it Durex encourages people to forget about their electronic devices and social media at least for the Earth Hour which is celebrated this year on 29th March.
Technology is supposed to help bring people together, but according to the Durex’s poll technology is also a factor that keeps them apart. Thus 12% of the respondents said they had answered a phone during sex, one in ten had read a text and over 5% had checked Facebook while making love! The Facebook situation sounds really hopeless.
As an alternative to the use of technology, the condom manufacturer suggests tech people to reconnect with their partners body and soul. See less to feel more is Durex encouragement.
Durex’s campaign is incredibly smart. First because it brings in attention a fact that we all know even if we don’t think too much at it, and second because it was released around one of the best moments of the year: Earth Hour. Darkness and sex usually goes hand in hand. Not to mention that turning off the lights is good for the environment too.
As expected, Durex #TurnOffToTurnOn video became viral almost instant. The video has overcome 6 million views since March 19 when it was released.
Durex wake-up call shouldn’t be follow only in terms of physical love. This video is a strong reminder to all tech people who simply forget they are surrounded by the beloved ones.
This Earth Hour let’s all of us forget about lights.
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