Photo source: Proof Eyewear Facebook Page
Look good. Do good. This is the mission of Proof Eyewear, an ethical sunglasses company. Born from passion for wood and respect for nature and humans, the company produces high-quality designer sunglasses handcrafted from sustainable and recycled materials, with wood as dominant material. To reduce the negative impact on the environment, the company only uses woods that are harvested in a sustainable manner.
Besides doing good to mother nature the company is also doing good to people in need. For example a large portion of each sunglass /eyewear sale is donated to a charity in India that provides sight–giving cataract surgeries to those in need. It is known that more than 25% of all blind people in the world live in India.
Proof took birth in a garage in Eagle, Idaho, four years ago. Founders are three brothers Brooks, Taylor and Tanner, all three very much wood lovers. If you wonder how could be possible that all brothers have the same passion, the true is that this was inherited from their grandfather Bud, who had a small sawmill and worked in it all his whole life. During the years thanks to grandfather’s hard working attitude and love for wood the little sawmill became a nationally recognized company which is still in the family today.
Love for wood wasn’t the only factor that lead to the company’s born. Brooks’ passion for accessories was actually the trigger. While he was unsuccessfully trying to make bamboo ski poles in his garage, Brook realized that his wish to make something from wood is huge. The idea came up quickly when he stumbled upon a pair of vintage bamboo reading glasses.
What can you find at Proof Eyewear
Proof offers a wide variety of looks and styles to fit on every taste. You have a ton of different wood options and three special collections with various models: wood, skate (made from ‘repurposed skateboards’) and eco (materials ‘from the earth). Fortunately there is line of prescription brand glasses too (as cool as the sunglasses) and various accessories like iPhone wood cases and wood wallets. The prices range anywhere from $90-$130. But a cool look and a good cause, has no price after all. Take a look on their site www.iwantproof.com to see all the wonderful products.
Other sources: trendhunter.com