Our second successful story from the fashion industry is about Moda Operandi, an online luxury fashion retailer. This business was established by Lauren Santo Domingo, a Vogue editor and Aslaug Magnusdottir, an Icelandic businesswoman in 2010.
This online business in the fashion industry is innovative because it empowers the customer. He or she is given the opportunity to buy haute couture pieces directly from designers, from the very moment their runway show ended. By introducing this new concept, fashionistas all over the world do not have to wait anymore for their favorite collections to be purchased by various retailers, in order to get their hands on a designer piece.
Fashion and innovation – Moda Operandi, an online luxury retailer. Photo source: modaoperandi.com
Moda Operandi gives women the power to choose from the full collection, as their founders say. People who have a passion for fashion can purchase any piece they want several months before the actual catwalk presentation. Al they need to do is pre-order the clothes of their choice and secure their designer pieces by placing a 50% deposit.
More to it, this online fashion business offers their customers the possibility to buy clothes and accessories that might not even be available in traditional luxury retail stores. From Carolina Herrera, Donna Karan, to Kenzo, Loewe, Marc Jacobs, Moschino or Marchesa. Or maybe you are in love with Narciso Rodriguezz, Nina Ricci, Oscar De La Renta, Balmain, Rochas or Valentino. Clothes, shoes, accessories, jewelry. Moda Operandi is the heaven of luxurious, elegant high-fashion. They have it all!
I don’t know about you, but we are crazy in love with this new concept and openly declare ourselves as fans of this new concept and business idea in the fashion industry. And could almost bet you find it impressive too!
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