We all know advertising activities are of great importance for sales. If you want for your product or service to be a success, you have to pay a lot of attention and put in lots of effort into producing an impressive marketing campaign.
These days, specialists in the domain try to develop great strategies and marketing plans. But does great means in terms of advertising and marketing? It means they make the product or service in question recognized and very visible on the national market, and even better – on the international one!
We can all learn from the example of impressive marketing campaigns which went viral in the blink of an eye. So, let’s take a look at some of them!
1. Doritos – Goat 4 Sale’s past winner
Marketing campaign with interesting story to tell. Photo source: youtube.com
One of the golden rules of marketing is for your add to tell a story. In order to hit the mark and manage to capture people’s attention, it is always good to have an interesting and fun story to tell them. The latest winner of Crash the Superbowl, a yearly competition organized by Doritos presents the audience with a sinister, but fun tale. This fan-made commercial manages to market the product discreetly, but on the other hand very convincingly, too. You always get good brand reach if you have a funny, interesting story to tell and not shove your products or services aggressively down the throats of your target public.
2. Threshers – 40% off Bubbles
Marketing campaign based on e-vouchers. Photo source: creativeguerrillamarketing.com
Threshers, the well-known wine and champagne producer released an e-voucher on the World Wide Web, with a whooping discount of 40% for selected recipients. Even if in the beginning they claimed this voucher was sent accidentally, the viral campaign was no mistake; but a very well planned marketing strategy. Its scalability, secrecy and great product discount made it a home run overnight. This was a great boost for sales and brought the brand in the public eye.
A carefully planned marketing strategy and the usage of creative techniques for advertising your product makes wonders nowadays! Learn from the best how to be the best!
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