Social Media Spam, also known as social spam has been on the rise starting with 2013. Spammers manage to transcend all communications mediums, are starting to fool traditional security that was used to detect email spam. Social Media Spam can quickly turn a brand’s followers into foes, having a major and negative impact on the brand itself. What differentiates social media spam of regular spam it’s that it’s a one to many communication rather than a one on one as in the case of emails, making it rather difficult for a brand to control it, few organizations having the tools needed to put a stop to it. Spammers can target entire communities with just one post, and make them like it and share it with others, making it even more difficult to fight and making it even more obvious that there is an acute need to root out social media spam.
Social Media Spam in 2013
Between January and July of 2013, social media spam grew by an astonishing 355%. 1 in 21 messages contain risky content, 1 in 200 messages contain spam including text and link based, 15% of all spam contain an URL that leads to risky sites and 5% of all apps contain like-jacking social bots and fake accounts. These are the ways in which spam reaches our audiences and keeps on rising. Spammers use these methods to co-opt a brand and its audience.
It’s been revealed that Facebook and YouTube have more spam than any other social networks, on Facebook alone the spam business being valued at 200 million dollars. This only proves once more than social media is a fertile environment for spam.
All information comes from 2013 State of Social Media Spam Research Report, published by Nexgate.
Do you think that there could be an end to social media spam or it will just continue to grow?
References: mashable.com, socialmediatoday.com
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