Combining the Old with the New for their Customers’ Sake

In the business environment it is very important not only to get new customers, but also to please and retain the ones you already have. A company can do that by offering great services to their clients, as well as making them know they are appreciated.

Touchwood Design, a creative design agency based in Ontario, Canada, is offering various services, such as: corporate identity programs, brandmark design, digital media strategies, copywriting and advertising, amongst others. As their customers are very open-minded people, they found a very nice and creative way of showing their appreciation towards them.

The unique gift Touchwood Design has prepared for its customers. Photo source: creativeguerrillamarketing.com

They wanted to offer a small, but unique gift to their clients. So, they came up with the idea of offering them a custom powerless acoustic docking system for the iPhone. This creative present combines both the old, as it is made out of 100-year-old wood salvaged from a local barn, with the new – the docking system is especially designed for one of the most modern mobile phones of our times, the iPhone.

The finished product – a powerless acoustic docking system for the iPhone that Touchwood Design wanted to develop for their customers was created with the help of  Mono Centre Salvage & Wood. This creative gift was not expensive at all for the agency to create, as they used local wood for manufacturing it. But it definitely has shown to everybody they offered this little something that they both appreciate each and every customer they have and they do things in the most creative way possible.

A custom powerless acoustic docking system for customers’ iPhones. Photo source: creativeguerrillamarketing.com

If you have a business in a creative domain, it always pays off to offer your customers small, but innovative gifts as the one of Touchwood Design. It will definitely show them you appreciate them, but also, it can make possible clients to notice you and use your services in the future. More companies nowadays should think as these guys who say that: However you’re looking to rebrand, renew or reinvent your communications, we create solutions that fit you, not us. Winning awards is not our priority; you are. We’re weird that way. Make your customer your priority and the results will not delay to follow!

How about this top notch creative gift this multiple prized ad agency has designed for their customers; do you find it as impressive as we do?

References: touchwooddesign.com, creativeguerrillamarketing.com