Coca Cola accustomed us with great commercials which convey a simple message about an ideal: that even though we are many, we stand as one. This year’s Coca Cola Super Bowl ad wanted to share this exact message: America is Beautiful because of all the people that live in it, be they Americans, Indian, French, Spanish, Italian or any other nationality, be they gay or straight, women or men, children or adults. So why would such a beautiful commercial based on such a beautiful idea spur such controversy? The Coca Cola Super Bowl ad attracted many negative comments and reactions.
The Twist of Coca Cola Super Bowl Ad 2014
The commercial has as a soundtrack the song America the Beautiful, a song chosen because it’s more singable than the country’s national anthem, The Star Spangled Banner. The twist was, that the song was sung in different languages, not only English, in an attempt to capture and transmit the multiculturalism of the US, underlining once more the idea that people are different yet nonetheless the same. After being launched ,the Coca Cola Super Bowl ad spurred controversy on Twitter, as many Americans tweeted things such as: “@CocaCola has America the Beautiful being sung in different languages in a #SuperBowl commercial? We speak ENGLISH here, IDIOTS.” Or “English or GTFO”, prompting the rise of a new trending hashtag #WeSpeakAmerican.
However, not all users agree with the premise that Coke made a huge mistake by presenting America as it is, with the different nationalities and the different languages spoken. Many users show contempt towards the attitude of some Americans, who are displaying xenophobia, making Coca Cola’s Super Bowl ad the centre of an intense controversy.
Moreover, Coca Cola featured gay parents in this ad, making them the first brand to do so. Coca Cola’s Super Bowl ad was simply the conveyor of a reality in America: it’s not only Americans who make the US, but also all the other people who found their home there. What’s your take on this controversy?
References: entertainment.time.com, creativity-online.com, twitter.com
Photo from: salon.com
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