Michael Kors is luxury fashion brand, established in New York in the late 80’s by fashion designer Michael Kors. This brand is one of the brands that use Instagram to its full potential, using it as a very effective social media tool. Instagram is on the rise, as more and more brands have discovered that it offers a great way of promoting products through pictures, proving once more a picture really is worth 1000 words. The whole concept of Instagram is built around the idea of two main elements: photography and community. What better way for a luxury fashion brand to promote itself, if not by using the social platform that is based on photography? It’s not a secret that fashion photography plays a key role in the fashion industry, so using Instagram was only a natural step.
Michael Kors on Instagram
Michael Kors was one of the first luxury fashion brands to see an opportunity in Instagram and seize it. Currently, Kors’ s Instagram account has around 1,700,000 followers, a number that ranks the brand as one of the most successful luxury fashion brand on Instagram.
Michael Kors was also the first brand to use a sponsored ad on Instagram, when they were first introduced, back in November of 2013. The sponsored post garnered Michal Kors 34,000 new followers in 18 hours, which is 16 times more than an organic post garners.
The photos posted on the brand’s Instagram account vary, although they have an element in common: highlighting Michael Kors products. Whether it’s an accessory, a dress or a behind-the-scenes photo, the reactions are impressive as each photo gathers thousands of likes within a few hours. Michael Kors also held a contest on Instagram, encouraging his followers to post a picture of the way they like to wear a watch, using the hashtag #MKTimeless, for the chance of winning one of the three watches from Michael Kors Timeless collection.
All in all, Michael Kors found a way to use Instagram to the fullest and promote the brand in a interesting and attractive way. Do you follow Michael Kors on Instagram?
Photos from : instagram.com/michaelkors
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