A social media strategy is vital for your online brand presence. It’s not enough just to post some pictures and comment on some, or sharing an update or a song. Your efforts on social media should have an impact, be effective and create some buzz around your brand, or else you won’t be doing it any good. You have to really think through a social media strategy in order for it to be successful, meaning in order for your brand to be successful.
As with many other things in life, it’s best when you start with the basics, and further develop them to suit your needs and your goals. Below you’ll find the 3 basic elements you need to build a social media strategy effectively. Of course, you’ll find out that there is no secret recipe that will engage your followers, you have to observe their preferences and adjust accordingly. Moreover, keep in mind that social media engagement doesn’t come easy, you have to be patient!
Social Media Strategy- Fundamentals For Your Online Presence
1. Be Real!
As your brand isn’t the only one in the world, you have to find a way of making it different from others. You have to stand out from the crowd! Give it something unique! And that uniqueness comes from authenticity. In everything you write or post, make sure to add your perspective, your point of view. Being real when building your brand online will help you connect with people on another level, you will stand out from the crowd and make an impression on your virtual contacts.
2. Be Consistent
Think of your brand as a person. It has some traits and some ideas. In order for the virtual community to like that person, it has to be consistent. It’s not advisable to post something sending a certain message today, and then posting something that is the opposite the next. An useful tool is a to-do calendar. Simply plan out what you want to say over an extended period of time, in order to tell your story in a consistent manner.
3. Be Focused
Identify the features and traits of your online target audience and post accordingly. Learn everything you can about them: what they like, the hours when they’re most active, what they dislike and so on. Use this information when creating your social media strategy and wait for the positive feedback! What’s more, answer your followers when they ask you a question, or when they give you feedback, be it positive or negative. People like to be heard, that’s the whole purpose of social media: turning communication between brands and consumers from unilateral to bilateral. Keep in mind that there should be a dialogue between your brand and its followers.
It’s no longer a secret that social media is an important tool when it comes to building a brand online. That’s why a well thought social media strategy is the key to success. Do you know other fundamentals when it comes to planning a strategy for social media?