The advertising and marketing experts nowadays seek unconventional, creative ways to promote various products and services. One of their newest tools is the indoor television.
Salon TV, an indoor television, is a newly introduced concept in Romania, but it was tested and proved efficient in other countries all over the globe. It presents content and advertisements especially designed for women and is intended to be used in businesses where the customers are mostly women.
This closed-circuit television can be found in hairdresser, manicure and pedicure, body care salons, and other types of beauty parlors and spas.
Indoor television and smart advertising at Salon TV. Photo source: livepr.ro
Maybe you wonder how this business works in beauty parlors. Salon TV places high-quality LCDs in front of the seats where clients can see, near the mirrors. This television is the only one client can see during their stay in the salon, while waiting for her hairdo or make up to be finished.
Salon TV presents the customers with interesting information about: fashion, make up, interior design, healthcare and beauty, and even business. These lifestyle and entertainment programs are especially conceived for female viewers, and from time to time they contain advertisements.
Indoor television can be found only in high-class beauty salons in all the countries where this concepts exists, and in Romania Salon TV’s slogan is ‘Reach the Rich!’
Studies show that women are the perfect target public, always interested in beauty products and healthcare. One of three young, successful women living in urban areas, in the 20 – 44 years old age range go to a styling salon at least once a month and spend on average of 90 minutes there.
By the info and ads it provides, Salon TV makes clients’ stay in the salon more enjoyable. Most of the times, women who go to parlors that have this type of indoor television don’t even notice how time passes.
How would you feel if the beauty salon you usually go to would implement this type of indoor television? Would it boost your experience and make your stay more pleasurable?