Take This Lollipop is a 1-minute long great campaign created by Jason Zada. In no time from its launch in year 2011, it became viral.
This campaign is actually an interactive short horror movie and a Facebook application. It was both created for entertainment purposes and to pull an alarm on the perils existing on social media in general and on Facebook on particular. Many people post a lot of personal information on facebook, without thinking of the consequences. When posting something and sorting out your online privacy settings you have to take into account that is not always safe to share so much of your personal things and data with complete strangers.
This is how the ‘Take this Lollipop’ short movie starts. Photo source: followingyourfears.com
First and foremost, the application asks the view permission to access their Facebook profile. Then, it uses info posted on the viewer’s Facebook page in order to fill in the details of the film. People are encouraged to take a lick/click in order to start the app. It all begins with a thin, dirty, creepy man in a dark room. He stands in front of his computer and searches for information on facebook. While this stalker uses his keyboard to type something, you can then observe he is actually browsing for your info. He is even shown discovering your home address and locating your house on Google Maps, all these from geographic data you have previously posted or allowed on your profile.
To the end, the short movie pictures the main character – the stalker, in his car, with your picture. The video tries to convince the viewer that he is going exactly to his personal home in order to murder him or her. In the very end, you can see a red lollipop containing a razor blade and your name under, as well as and the name of the stalker’s next victim – one of the best friends and persons with whom the viewer has a lot of interaction on Facebook.
The title of this scary, but witty application comes from parents’ warning children neither to talk to people they don’t know, nor to take candy or any other type of sweets from them. Jason Zada, the digital director that came with the concept wanted for the people to be more aware of the dangers of the Internet and more careful with the personal data they put online; because everyone can access it, and it’s not always for good purposes.
This became instantly a viral video, a week after its launch being viewed by 7 million people; in March 2012, it already had 13 million ‘likes’ on Facebook.
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