Network Television (TNT) is an American cable channel and satellite television network. The Push to Add Drama Campaign emphasizes on the network’s focus on dramatic shows and off-network syndicated dramas. This article is a continuation of the TNT Red Button Brings Drama in Quiet Squares that presented the audio-visual ads.
In our continuous search for cool and exciting advertising agencies, we have discovered Duval Guillaume Modem. This is the Belgian, Antwerp-based ad agency that developed the already famous ‘Push to Add Drama’ viral campaign.
Duval Guillaume Modem describe themseleves as a creative agency adapted to the digital era helping brave brands to do the same. And they sure do so! Nowadays, Duval Guillaume Modem and TNT television channel continue to add drama by going on print. After the online viral campaign for the launch of TNT in Belgium (campaign that you can also read about on our website) and the sequel videos in the Netherlands and Israel, they decided to do back to the good ‘old-fashioned’ way of doing advertising. By old-fashioned we mean going back to print, but they are doing this in style, with a little twist and loads of creativity.
In 2013, they have developed 4 visuals designed for print and outdoor advertising. The idea is to add even more drama, by placing unexpected characters in peaceful situations. Tthey have a pregnant lady coming to a wedding, a band member to a funeral, an alien next to a kid’s bedside and a bear into a valley where we can see some nice campers.
Push to Add Drama – TNT Bear. Photo source: duvalguillaume.com
The campaign was shot by a London-based, world-renowned photographer Nadav Kander. The 52-year old UK artist is famous for his landscapes, as well as portraits. His photos were a hit in the advertising world, as 3 of the 4 photos won a prize at Eurobest, the European Festival of Creativity, held just some days ago in Lisbon, Portugal.
The photographs that won are as it follows: TNT Marriage, TNT Bear and TNT Funeral; but the one with the alien is not bad either.
Do you think the 4th picture should have won as well or not?