Coke Zero’s Ugly Sweater Generator

by Mihaela Husar
in Networks
— 14 Dec, 2013

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Photo source: sweatergenerator.com

Christmas is upon us and we all know what that means: quality time spent with family, decorating the Christmas tree, eating a lot of delicious food, giving and receiving gifts and of course, the annual family photos. Most of us go through this ritual wearing hideous sweaters with Christmassy prints. We all hate them, but there’s that member of our family that keeps insisting on wearing them to show off what a tightly knit (pun intended) family we are. So we end up every year wearing an ugly sweater just to please our families. Coke Zero spins this tradition with an online campaign called Ugly Sweater Generator.

Ugly Sweater Generator Campaign

Coca Cola and Droga5 embrace the holiday season wholeheartedly, by turning those family photos in embarrassing attires into a fun, creative campaign. The Ugly Sweater Generator is a fun way of letting your creativity flow and designing the most hideous sweater you can imagine.

You can access the Ugly Sweater Generator on Coke Zero’s website and create an ugly sweater with all the elements you’d usually dread: bows, cats, turkeys, reindeer, snowflakes, musical notes or snowmen. Users are encouraged to get the word out about their design, and gather votes. The 100 ugly sweaters with the most votes until December 1^st got a prize: the ugly sweater itself! An interactive campaign, based on sharing the design and receiving votes, The Ugly Sweater Generator helps us create the ultimate tacky winter wear.

The Ugly Sweater Generator is as amazing as weird. You get the opportunity to play with patterns, prints and colors and set your talent as a designer free. The contest is closed now, but you can still create your sweater and share it with your friends. What do you think of Coke Zero’s Ugly Sweater Generator?

References: adage.com, toprankblog.com