Chucky, the notorious criminal doll who continuously tries to transfer his soul to a human body, is back after 9 years. The film, named Curse of Chucky, is the sixth installment in the Child’s Play franchise and the first direct-to-video installment of the series. For the bloody horror violence it was rated R (Restricted. Children Under 17 Require Accompanying Parent or Adult Guardian) by the MPAA.
The creepy doll’s return was promoted in Brazil through one of the scariest ad prank made till know.
In a bus station, in São Paulo, some people got really terrified by a dwarf actor dressed as Chucky that was bursting through an ad laughing maniacally and chasing them with a toy knife. Among those who got the “chance” to meet Chucky in real life were also some children. Some people fall while running, others run into the traffic. There were several ways this could have turned out badly, but it seemed that didn’t count for the marketers.
The scary prank was staged by the Brazilian variety show Programa Silvio Santos with the approval of Universal Studios. The stunt obviously was conceived to promote the TV show as well, not only the movie.
Prankvertising (prank+advertising) raises many questions regarding the limits it might cross, but in the same time is also unleashes some doubts: are ads done for real , or they are just a well-planned fiction? One thing is for sure: pranks gets consumers attention. Do pranks make you buy more from a brand?
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