Photo source: pinterest.com
Target, an American retail company, has a reputation for planning amazing parties. For more than a decade, Target has been teaming up with event planner David Stark to create some truly impressive productions, like the carnival themed launch party for Prabal Gurung’s collection for Target, during the New York Fashion Week. Target turned Hudson River Park’s Pier 57 into a festival, with rides, games, a theater for previewing a Target ad and of course, a red carpet which was packed with celebrities. Now, David is bringing his expertise as an event planner to your next party.
Target’s Best Party Ever Campaign
Just in time for the holiday season, Target launched a campaign to help you create the most impressive holiday party, without feeling overwhelmed by all the work, planning and details. Started mid-November, Best Party Ever uses Pinterest as a means of inspiration for party essentials: themes, tips and tricks, product recommendations straight from David.
A selected few will have the chance to have David and his team curate personalized Pinterest boards designed especially after their needs, while all Target followers will have access to a board David designed to showcase four themes for the holiday season, complete with all the tools needed to throw the Best Party Ever.
“I personally created inspiration for four party themes that include how to’s and videos, photos of designs that I love and more, all based on my experience as an event producer,” says David. “My hope is that Best.Party.Ever. will not only inspire new ideas but help people execute their party ideas, all while staying within budget.”
Target Corporation wanted to offer the ultimate party planning guide that will surely be helpful if you’re trying to put together a great party this Christmas. What do you think of Target’s campaign? Do you find it useful?
References: abullseyeview.com, lonny.com