Oreo Wonderfilled Anthem
In the last few years advertisers have been used computer animation and animation proved as one of the most effective communication medium. With a smart idea behind and a good visual execution, animated TV commercials are perceived by a very large audience as one of the most agreeable promotional methods.
Reasons are multiple. First, animations have great technical advantages: it can communicate even complex information in short TV air time formats and there are no limits to what it can be shown. Animations can show things that cannot be photographed, or that haven’t been built yet.
It is also about the content. Animations can create any kind of feeling the brands want to stress. Usually, animated TV commercials are perceived as stories, rather than as a way of promoting something. Advertisers know this fact very well; that is why they struggle to create a very emotional content.
There are huge amount of animated TV commercials to watch and get inspired. Here are just five of them created in 2013 and 2012.
1. Chumash Casino Resort – ‘You Too Are Chumash’
Chumash Casino Resort speaks through an emotional animation about the historical hospitality of the Chumash Indians. The resort, situated in the heart of Santa Barbara, is owned and operated by the Santa Ynez Band of Chumash Indians which is the only federally recognized Chumash tribe in the nation.
2. OREO Wonderfilled Anthem
One of America’s favorite cookies celebrates this year its 100 years old with an amazing animation. The campaign is created by Virginia-based Martin Agency and includes TV commercials, prints, a strong presence in social media, and events across America. This ad needs no words. Just watch it.
3. The Serta Counting Sheep in “Mattress Heist”
For several years Serta amuses its clients with the commercial series that features the sheep who are unemployed due to the Serta mattress. In this most recent ad the sheep decide to steal the matrees that makes their life useless. If you are not familiar with the Serta’s commercial that features the counting sheep, take an advice and watch them all!
4. Pub Le Groupe La Poste Pliages
This wonderful animated commercial was made for the French postal service La Poste by Digital District studio together with graphic artist, designer, and photographer Edouard Salier. The ad emphasizes the dynamics of development that links the company’s various businesses: mail, banking, telephony package.
5. Honda – “Hands”
Honda “Hands” is an amazing commercial which celebrates 65 years of great Honda innovations. The ad, made by Nexus’ animation directors Smith & Foulkes together with Wieden + Kenned, features two hands that play with miniature versions of some of Honda’s inventions. 3D wooden models and a video camera were used to achieve the fluid animation seen in the final film.
What other animated TV commercials do you know and like?
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