Cats are stars in advertising for over a century. As early as 1874, people could enjoy ads with cats in magazines and newspapers. In America, in 1899, Ivory Soap started promoting its products using the image of these beloved creatures. The company used many times the image of cats throughout the years until the 1940’s.
In 1900 Ivory Soap created an amazing illustration that became so popular that people could receive a print of it in exchange of ten Ivory soap wrappers. The illustration, signed by W. P. McDonald and John Dee Wareham (President of the Cincinnati Art Club), was featuring 12 cats surrounding a bowl of water with a bar of Ivory Soap floating in it:
Photo source: design-history.livejournal.com
Today commercials starring cats are probably at their apogee. Advertisers know that cats have so many fans and try to speculate their magnetism in every possible way. Enjoy our short list with TV commercials featuring these lovely felines.
1. Samsung – Kitty
A kitty playing is a sure success and Samsung knew this. Watching the kitty’s determination, you have no choice than to believe that Samsung Infuse 4G shows colors so real that they seem almost unreal.
2. Cravendale – Cats with Thumbs
Developed by Wieden + Kennedy, the funny story with cats that have thumbs was one of the most popular in Britain in 2011. One year later the company decided to take advantage of the cats power one more time and released a follow-up to the popular ad.
3. Ikea – Happy inside
A home does not seem so comfy without a lazy cat inside. IKEA UK decided to manipulate this idea by releasing 100 cats into their Wembley, UK store. The result is super sweet. This is already a classic commercial, but can’t be omitted from any list with commercials starring cats.
4. MoneySuperMarket- Running with cats
Elated by his saving with MoneySuperMarket.com, Bill wants to run with the wolves. Since there are no wolves in his town, Bill settles for running with his cat. As he dashes through the streets the neighborhood cats join him. Hilarious and effective.
5. Bouygues Telecom – Kittens
Bouygues Telecom, a French mobile phone and Internet service provider company, decided to take advantage of the super sweet effect that kitties have, motivating that their clients like cats. They surely know what they are speaking about.
6. O2 UK – Be more dog
Mobile operator O2 UK intended to encourage Britain to embrace the new. The company decided to use cats and dogs characteristics to appeal and convince its customers.
7. John St- Catvertising
This is actually a very inspired satire created by the Canadian ad agency John St. The agency representatives say that by 2015 cat videos will represent 90% of the content on the web. Then, commercials starring cats will be no more appealing. This is why John St. decided to establish the world’s first Catvertising Agency and a special studio to film cat videos now.
Do you love cats? What about commercials starring cats?
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