Photo source: www.69fk.cn
“Carrie” movie remake will be opening in theaters on October 18th, with a promo stunt that made us think scaring for profit might be an interesting line of business. That is thanks to an innovative campaign executed by Thinkmodo, a company famous for all kinds of promotion stunts. But this one is a truly impressive demonstration of how scaring for profit can be lucrative.
Its film showing a prank they staged on some innocent coffee shop clients is a viral success and already has 26 million views on Youtube and still counting. See for yourself how well they mastered scaring for profit:
Masters of scaring for profit
The ultimate model for viral campaigns that can actually never be repeated was created in 1999, with a site like no other at that time. “The Blair Witch Project” marketing campaign became a model of engaging audiences and generating a true experience with the ” brand”, which in this case was a horror movie like no other. Creators of the movie, co-writers and co-directors Daniel Myrick and Eduardo Sanchez, launched it long before the real film completion as a detailed hoax, with a dedicated site about some documentary makers strangely lost in the woods.
The campaign, which climaxed in Sundance movie festival with fake posters announcing the film makers’ disappearance, made The Blair Witch Project best selling movie at that time. Its position in scaring for a profit is now taken by another horror movie – Paranormal Activity.
Photo source: xbmcdb.de
Another horror marketing success was a Facebook app made by American director Jason Zada. Because it made people realize how their Facebook profile can be stolen and how the information they put up online can transform them into victims, the “Take this lollipop” app was scary for a good cause.
“Take this lollipop”
These were three examples of horribly successful marketing campaigns. We cannot end without mentioning Orson Welles’s War of the Worlds phenomenon, which was accidentally scaring for profit. It got people out on the streets in fear of an alien invasion, and this with just a radio show. It happened when social media was still Science Fiction.
War of the Worlds Radio Broadcast
How much do you appreciate campaigns that scare audiences for success?