Since its beginnings, 176 years ago, Tiffany & Co remains an iconic presence in the American culture. During its long existence, Tiffany & Co become one of the most powerful luxury brand supported by good marketing strategy and free publicity from the pop culture. Tiffany & Co is renowned not only for its diamond jewelries and the iconic blue box, but also for depicting American glamour and supporting wealthy Americans to put a stamp on their social respectability.
The luxury brand name is often linked with Oscar nights or celebrity weddings and engagement rings. The brand name has been referenced many times in literature and cinema. The flagship store on Fifth Avenue, New York, appeared in some of the most popular films and TV shows of the past sixty years. The store is on the U. S National Register of Historic Places.
Marilyn Monroe mention Tiffany’s in two movies she acted in. In Ladies of the Chorus movie (1948) she mention the brand name in the song “Every Baby Needs a Da-Da-Daddy”. In the film Gentlemen Prefer Blondes (1953) Marilyn mention Tiffany’s two times in the song “Diamonds are a girl’s best friend”.
Breakfast at Tiffany’s (1961) is the most famous movie that realized a tight connection with the luxury brand. Beside the great cinema performance, Breakfast at Tiffany’s is one of the most influential movies of all times that changed the way women perceived fashion and jewelries. The movie is a great example of a successful association of a brand’s image with cinema. Breakfast at Tiffany’s added great value to the brand, while the brand lended its identity’s glamour and elegance to the film.
The starting scene of the film when Holly Golightly (Audrey Hepburn) stands at the luxury shop window early in the morning is one of the most memorable opening scenes in the history of American cinema.
In Diamonds are forever (1971), a movie produced after James Bond novel, one of Bond’s love interests is named Tiffany Case. The girl explains that she was named after Tiffany & Co that happened to be her accidental birthplace.
The luxury brand was the place for two scenes in the American romantic comedy film Sleepless in Seattle (1993). Meg Ryan and Bill Pullman’s characters appear in a long scene taken outside the Tiffany store and in an interior scene when he presents his mother’s resized wedding ring.
Sweet Home Alabama (2002) is another renowned romantic American comedy that used Tiffany’s values as the best brand to relay on when it comes to romance and extravagance. Patrick Dempsey’s character proposes his girlfriend (Reese Witherspoon) in Tiffany’s shop in New York. Along with the characters’ emotion the scene allows watchers to admire sparkling diamonds and their iconic blue boxes.
Sex and the City couldn’t miss Tiffany’s jewelries. In one plotline, Carrie breaks up with her fiancee and is in desperate need of money to buy her apartment. To help her, Charlotte sells her Tiffany’s engagement ring.
In the second season of TV series Glee (2010- 2011) , characters Rachel and Kurt take a breakfast in front of famous flagship store from Fifth Avenue.
Photo source: englishessaysfred
The most recent correlation between Tiffany brand and cinematic scenes happened in one of the biggest movies of 2013: The Great Gatsby. Tiffany & Co created the spectacular jewels worn by the actors. The glamorous film also used pieces from the Tiffany & Co archive from 1920s.
With such a strong presence in popular culture it is no wonder that Tiffany & Co is able to maintain such a strong brand identity. Do you like Tiffany’s jewels?
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