For centuries, artists have been dependent of institutions or individuals to patronize their work. The fulminating expansion of internet and the new technology revolutionized the way of doing business in the last years. Today people that practice art are no more just artists, but artist entrepreneurs. The new technology enabled artists to reach their consumers directly and helped them to develop the ability to create and manage small businesses. Below you will find a short list with useful books dedicated to artist entrepreneurs.
1. ”The Creative Entrepreneur”. A DIY Visual Guidebook for Making Business Ideas Real, by Lisa Sonora Beam
„The Creative Entrepreneur” speaks to a large audience of artists , crafters, or creative individuals that wants to make a live from their creative work.
The book was awarded in two categories: Craft and Business, with Benjamin Franklin Award, which recognizes excellence in publishing. The award was given in 2009 by IBPA (Independent Book Publishers Association).
2. „Art Entrepreneurship” by Mikael Scherdin , Ivo Zander
This book explores the connections between art and entrepreneurship. Art Entrepreneurship refers to the new improvements that research on art and artistic processes can bring to entrepreneurship.
The book is dedicated to researchers across art and entrepreneurship, to artists interested in promoting their work, or to policymakers interested in sustained dynamics of the art domain.
3. “The War of Art”, by Steven Pressfield
The book is more like a practical guide about succeeding in any creative sphere. The book teaches us that in general we are at war with our own resistance and fear. Also, the author explains how to reach a high creative discipline.
The War of Art is a book that inspires, challenges and even speaks about God. Creativity is seen as a mystical and a practical process in the same time. The ultimate goal is to make the reader act, to seize the potential of his/her life.
4.”Steal Like an Artist” by Austin Kleon
This book, written by a young writer and artist, is not about how to rule a business, but how to learn what is creativity about. “Steal Like an Artist” is a short and fun book for young artists and not only. The book is in the same time practical and entertaining. Austin Kleon reveals many practical tips to help kickstart creativity. Every advice comes from Kleon’s personal trials and errors occurred in over ten years of experience as an artist.
5.”There’s a Customer Born Every Minute”. P.T. Barnum’s Secrets to Business Success, by Joe Vitale
The book examines the life of one of the greatest arts entrepreneur of all times: circus mastermind P.T. Barnum. The readers will get introduced in the life of a rich and famous travelling circus and his ingenious ways of self-promotion. This engaging book is a great inspiration.
6. “The Kickstarter Handbook”. Real-Life Success Stories of Artists, Inventors, and Entrepreneurs, by Don Steinberg
The book is written by a business journalist and is based on numerous interviews with artists and inventors who launched their passion projects online. The book is perfect for everyone who wants to learn all the strategies of a successful Kickstarter campaign.
This list of books can provide many useful ideas not only for artist entrepreneurs, but for everyone who wishes to start a small business. What other books suggestions do you have?
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