Nowadays brands are part of our life almost at every moment. Brand is the connection between the consumers and the company’s products and services. Many people choose products based on their famous brand names rather than on the products’ characteristics.
Every successful business has a unique and appealing brand. The names and the logos are very important features of a strong brand, but where do these names come from?
Here is a list with 9 famous brand names and the stories behind their creation.
Amazon.com was founded in 1994 and was initially named Cadabra.com. Jeff Bezos, the founder, saw the potential volume of sales for the online bookstore so he decides that Amazon is better. He was inspired by the world’s most voluminous river, the Amazon. This expresses the best his future intentions to sell everything from A to Z.
Many people interpret the name of famous brand spot shoes as “All Day I Dream About Sports”. Actually it is just an abbreviation of the founder name Adolf (Adi) Dassler.
The HP name represents the initials of the two founders: Bill Hewlett and Dave Packard. The interesting part of the story was choosing the order of the names. The two founders could not decide to be Hewlett-Packard or Packard-Hewlett. So they tossed a coin. Packard won the coin toss, but decide to let it as Hewlett-Packard.
The IKEA acronym is a combination of the first initials of Swedish founder, Ingvar Kamprad. The other two letters represents the first letters of the names of the property and of the village where Ingvar Kamprad grew up. The full name is Ingvar Kamprad Elmtaryd Agunnaryd.
The famous car brand is the name of the Austrian businessman, Emil Jellinek’s daughter. Emil Jellinek was an avid motorsport emerging from the early 20th century. First he bought himself few Daimler cars. Soon, in 1898, he starts to promote and sell in particular Daimler automobiles in high society circles. Emil Jellinek demanded faster and more powerful vehicles from Daimler. In the same time, he came with the proposition of giving these cars the name of his 10 years old daughter, Mercedes. His idea was approved.
The renowned skin and body care brand is owned by the German company Beiersdorf.
In 1911, the scientist Beiersdorf develop the first emulsion of oil in water. In this emulsion he added eau de toilette and a scent of lily of the valley. Oskar Troplowitz, the company’s owner, is the one that gives the name Nivea to this white cream. The name comes from the Latin term nivis which mean snow.
The company was founded by three academics: English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker. The first name choice was Pequod which is the name of the whaling ship from famous novel Moby-Dick. However, they changed their mind and choose Starbuck, the first mate of the Pequod.
Adolf Hitler was the first to made the sketch of the first Volkswagen car (the Volkswagen Beetle). It is said that he wanted to create an affordable car for Germans, because at that time very few were able to buy an automobile. Based on his sketches, he had a meeting with renowned car designer Ferdinand Porsche in 1935. Ferdinand Porsche (founder of Porsche) agreed and created the people’s car that in German is translated to Volkswagen. However, recently a historian claimed that Hitler stole the idea from a Jewish engineer. Now, that sounds possible!
Initially the company was named “David and Jerry’s Guide to the World Wide Web”. Jerry Yang and David Filo, the two founders, changed their mind and choose as inspiration the yahooligan term. Yahooligan is the name of a race of brutish creatures in famous Gulliver’s Travels novel.
Continue reading: The Stories Behind 10 Famous Brand Names – Part II
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